MAXX Client, Jeremy Roenick is partnering with Philips Norelco for their "Go With A Real Pro" Sweepstakes during this year's NHL Playoffs. For more on the campaign, and JR's playoff beard competition with Mike Modano, see the press release below:
The playoff beard has been a hockey mainstay for fans and players alike since the 1970s. Ask any die-hard fan. They'll tell you it's right up there with not washing your jersey; a beloved ritual that connects fans with their favorite team in a sign of solidarity. This season, Philips Norelco, the leader in electric shaving and grooming, is partnering with five professional hockey teams -- the New York Rangers, Pittsburgh Penguins, St. Louis Blues, Detroit Red Wings and Nashville Predators -- to celebrate the playoff beard and help guys gear up for the games.
Leading the pack are two hockey legends, Jeremy Roenick and Mike Modano, who will face off in the ultimate rematch to show once and for all, who reigns supreme. A sneak peek of what's to come can be viewed at http://youtube.com/philipsnorelco.
"For decades, we have engineered game-changing electric shaving and grooming products worthy of hockey's most notable beards," said Kristi Crump, Marketing Director, Personal Care at Philips Consumer Lifestyle. "It takes a pro product to stand up to the playoff beard and Philips Norelco groomers and shavers can get the job done – from the last shave before the first game starts, to a momentum-shifting trim during the series."
Philips Norelco is giving pro hockey fans a chance to win 2012-2013 season tickets through the "Go With A Real Pro" Sweepstakes.