Street & Smith's Sports Business Journal
By Liz Mullen Published January 03, 2011
Maxx Sports Entertainment, a firm specializing in representing athletes in marketing and broadcast work, especially after their playing careers are over, has built its client base by signing a number of retired pros in the last year.
Former NFL stars Rodney Harrison and Warrick Dunn, as well as former NHL star Jeremy Roenick, have recently signed on as clients, said Mark Lepselter, CEO of New York-based Maxx.
Lepselter has represented athletes for off-the-field and post-career opportunities for 15 years, and may be best known as former NFL player Tiki Barber's agent. "We feel we have a very diversified platform at Maxx and we are thankful that retired talent is giving us the opportunity to help them in the next stages of their careers," Lepselter said.
Additionally, Maxx signed former MLB pitcher Brian Anderson, former NBA player Eric Snow and former NFL player Torry Holt.
Lepselter recently negotiated an extension for Harrison to serve as a studio analyst on NBC's "Football Night in America" as well as a deal for Holt to serve as a studio analyst for the NFL Network.
Liz Mullen can be reached at firstname.lastname@example.org. Follow her on Twitter @SBJLizMullen.