Maxx Sports & Entertainment has signed New Orleans Saints tight end Benjamin Watson for broadcast work.
Agency President Mark Lepselter will represent Watson for his broadcast endeavors.
Watson recently garnered national attention for something he did off the field: a Facebook post on his thoughts on the Ferguson grand jury decision and the resulting protests. Watson’s post was hailed in the media as “thoughtful” and “moving,” and was shared more than 473,000 times and liked more than 859,000 times.
For the last few years, athletes have been signing with broadcast agents while they are still playing. Lepselter quietly signed Watson over the summer after being introduced to him by his client, former NFLer-turned-broadcaster Rodney Harrison.
The Facebook post highlights Watson’s ability to connect with an audience, but even before that, he had a “big future” in broadcasting, Lepselter said. Among the things that make Watson attractive, Lepselter said, is he played at an SEC school, Georgia; is a respected NFL veteran; has a Super Bowl ring; and is an NFLPA executive committee member.
“Did this thing go viral and did a lot of people pay attention to it?” Lepselter asked, rhetorically. “Sure. But I can tell you that network talent executives have been aware of Benjamin for some time.”