The National Basketball Association (NBA) will launch two new live weekly shows exclusively on Twitter beginning the opening week of the 2016-17 NBA regular season. The Starters Twitter Show and The Warmup will be produced by Turner Sports from its Turner Studios in Atlanta and will be available at TheStarters.twitter.com, TheWarmup.twitter.com, Twitter Moments and through @NBA.
The Warmup, a blend of the NBA, lifestyle, music, and pop culture, will be a weekly NBA pregame show that integrates Twitter conversation into every program. The show will be live streamed from Turner Studios’ new state-of-the-art social content studio beginning Thursday, Oct. 27, at 7:30 p.m. The 30-minute show, leading up to Turner Sports’ NBA on TNT coverage featuring doubleheader action, will be co-hosted by sports and entertainment commentator Ben Lyons and emcee, DJ, sports personality and MAXX Client Ro Parrish. Both personalities have a wide range of experiences across television, radio, social and digital content, including host and guest appearances on prominent national shows. The Warmup will also include appearances by comedian Tony Rock throughout the season.
In addition, the NBA and Twitter have launched exclusive hashtag-triggered emojis for all 30 teams. Team hashtags can be found here: https://twitter.com/NBA/status/790568826802929664.
Since the NBA joined Twitter in 2009, the league has built the largest Twitter community of any sports league in the world with more than 23.5 million followers.