FOUNTAIN VALLEY, Calif., Sept. 6, 2017 – The wait is almost over, the first kickoff of the 2017 NFL season is just two days away and Hyundai has suited up to give fans an even better experience. Entering its third season as an official sponsor of the National Football League (NFL) and the presenting sponsor of the 2017 Kickoff, Hyundai will tackle the first game with immersive fan interaction and creative content. The Kickoff activities will be the opening drive of Hyundai’s season-long campaign to help NFL fans have a better experience with the game they love.
In the “Safeties First” videos running on Hyundai’s YouTube channel (and embedded below), MAXX Client Rodney Harrison learns that he has a lot in common with Hyundai; they both believe that safety/safeties should come first. The videos will have contextually relevant online media banners running on NFL.com with pre-roll that will be directing to Hyundai.com to view all the videos.
Hyundai vehicles include safety technology like Automatic Emergency Braking and Pedestrian Detection that helps drivers avoid hits. Currently five Hyundai models are deemed IIHS Top Safety Picks where vehicles are tested to determine crashworthiness — how well a vehicle protects its occupants in a crash. It also rates vehicles for front crash prevention, systems that warn the driver or brake automatically to avoid or mitigate a frontal collision.