Sports Business Journal: Maxx Signs Olsen for Marketing, Secures Broadcasting Deals

Street & Smith's Sports Business Journal Published July 18, 2011, Page 11 Liz Mullen

MAXX SIGNS OLSEN FOR MARKETING: Maxx Sports & Entertainment has signed Chicago Bears tight end Greg Olsen for off-the-field endeavors, including marketing and broadcasting. Maxx President Mark Lepselter will represent him.

New York-based Maxx also recently negotiated a deal for former NFL cornerback Ty Law to work as a studio analyst for Comcast SportsNet New England. Maxx also negotiated deals for broadcasters Kevin Dunn (to be a studio host) and Samantha Steele (to be a studio host and reporter) for the new Longhorn Network.

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