Sports Business Journal: Maxx Sets Broadcast Deals

By Liz Mullen


Maxx Sports & Entertainment has negotiated a number of new broadcast deals for its clients recently, including an agreement for a multiyear extension for former NHL player Jeremy Roenick that would have him remaining with NBC Sports Network (the current Versus) for NHL coverage.

Maxx also negotiated the recent deal for Rodney Harrison to join NFL Network in addition to his work for NBC’s “Football Night in America,” and it negotiated the multiyear deal for newly retired running back Heath Evans to join NFL Network as well.