Rodney Harrison Helps Hyundai Drive the 2017 NFL Kickoff

FOUNTAIN VALLEY, Calif., Sept. 6, 2017 – The wait is almost over, the first kickoff of the 2017 NFL season is just two days away and Hyundai has suited up to give fans an even better experience. Entering its third season as an official sponsor of the National Football League (NFL) and the presenting sponsor of the 2017 Kickoff, Hyundai will tackle the first game with immersive fan interaction and creative content. The Kickoff activities will be the opening drive of Hyundai’s season-long campaign to help NFL fans have a better experience with the game they love.

Safeties First
In the “Safeties First” videos running on Hyundai’s YouTube channel (and embedded below),  MAXX Client Rodney Harrison learns that he has a lot in common with Hyundai; they both believe that safety/safeties should come first. The videos will have contextually relevant online media banners running on NFL.com with pre-roll that will be directing to Hyundai.com to view all the videos.

Hyundai vehicles include safety technology like Automatic Emergency Braking and Pedestrian Detection that helps drivers avoid hits. Currently five Hyundai models are deemed IIHS Top Safety Picks where vehicles are tested to determine crashworthiness — how well a vehicle protects its occupants in a crash. It also rates vehicles for front crash prevention, systems that warn the driver or brake automatically to avoid or mitigate a frontal collision.

During a walkthrough of Hyundai HQ, former Pro-Bowl Safety Rodney Harrison has some questions regarding the safety of his eternal rival, the NFL Quarterback. Learn more: https://www.hyundaiusa.com/nfl About Hyundai: Better drives us. From the vehicles we make, to the services we offer. Connect with Hyundai online.
Former Pro-Bowl Safety Rodney Harrison and Tom from Hyundai put a misunderstanding about safety behind them...we think. Learn more: https://www.hyundaiusa.com/nfl About Hyundai: Better drives us. From the vehicles we make, to the services we offer. Connect with Hyundai online.
Finding common ground with former Pro-Bowl Safety Rodney Harrison turns out trickier than originally anticipated. Learn more: https://www.hyundaiusa.com/nfl About Hyundai: Better drives us. From the vehicles we make, to the services we offer. Connect with Hyundai online.
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